Having a good, memorable brand name is important for any business or product. A lot of companies spend millions of dollars on their branding efforts just to create the right image that will help them become more profitable and successful. However, even if you're not willing to spend millions of dollars on your company's branding needs, there are still some things you can do to which will help you create a product name that people will easily remember and relate to.

Your brand name should be catchy enough to match your marketing statement without turning into a complete opposite.
Brands are like people; they inspire emotions and desire in others around them. They can be very valuable assets to companies and sometimes even make more money than the actual product itself. Companies, in today's world, are defined by their brands.

People become attached to brands because they take part in the process of building them. A brand becomes successful when it is not just known by others, but when it's also recognized.